Eleanor
Strategy
Long-term vision, competitive positioning, and where to play next.
Grounded in the strategic canon
The Boardroom
Six directors. One table. Your call.
Imagine the world’s greatest business minds seated at one table — and it’s your table. The Boardroom distils the collective thinking of the most respected experts in strategy, marketing, sales, finance, operations and leadership into six AI directors. Ask a real question; the right director leans in with specific, UK-first counsel.
6 directors
700+ years distilled
UK-first
5 questions free
The weight behind the table
A lifetime of business wisdom. On tap.
0
Years of combined expertise
0
Business books published
0
International bestsellers
0
Businesses founded or scaled
Millions of books sold worldwide. Frameworks taught in universities, MBA programmes and boardrooms across more than 100 countries. The Boardroom synthesises that proven thinking into six specialist directors you can actually put a question to.
Where the counsel comes from
Not one mind. The best of many.
A single expert only knows one discipline deeply. Real decisions rarely respect those lines. Each Boardroom director draws on the collective principles of the most respected thinkers in its field — strategy, marketing, sales, finance, operations, leadership — and applies them inside UK context. You get the range of a full board, not the blind spots of a single adviser.
Strategy
The strategic canon — competitive positioning, where to play, and the disciplines that turn good companies into enduring ones.
Marketing
A century of advertising and brand thinking — from direct response that sells to the behavioural economics of why people buy.
Sales
Offers that convert and the psychology of the buying decision — pipeline, pricing and closing with confidence rather than pressure.
Finance
Profit-first financial discipline and exit-planning rigour — cash flow, unit economics and value, grounded in UK tax and funding reality.
Operations
The systems-and-scaling playbooks that let a business run on process — so it stops depending on the owner to hold it together.
Leadership
Mindset, culture and behavioural science — how the best operators think under pressure, hold accountability and lead people well.
The Boardroom synthesises proven business principles from many of the world’s most respected business thinkers into practical, specific guidance. It is inspired by decades of recognised expertise — it does not reproduce or represent any individual.
The six directors
Every decision has a right seat at the table.
Marcus
Marketing
Brand, demand generation, positioning, and what actually cuts through.
A century of brand & response
Tom
Sales
Pipeline, conversion, offers, and closing with confidence.
Offers & the psychology of the sale
Sarah
Finance
Cash flow, unit economics, tax, and UK regulatory clarity.
Profit-first, UK-grounded
James
Operations
Systems, discipline, delivery, and what breaks at scale.
Systems that scale without you
Rachel
Leadership
Team health, culture, accountability, and honest counsel.
Mindset & culture, backed by science
Why it’s different
Not a chatbot with an opinion.
Ask a general-purpose AI a business question and you get the average of everything it has ever read — competent, generic, and the same for everyone. The Boardroom is built differently. Each director runs on its own curated knowledge layer for its domain, applies structured frameworks a specialist in that seat would actually use, and answers inside UK context: UK tax, UK employment norms, UK funding realities. Then the platform routes your question to the right seat — or convenes several directors when the decision crosses lanes. You’ll notice the difference in the first answer: it asks for your numbers.
Worked example
Hard questions. Specific counsel.
Illustrative session — Finance
We’re pre-revenue with 8 months of runway. Bridge round or cut burn?
Model both. A bridge buys time but signals weakness to your next-round investors if terms are punitive. Before raising, cut burn to 14+ months of runway on current cash — then raise from strength, not survival. What’s your current monthly burn and what’s driving it?
Burn is £42k/month — mostly two senior hires we made before pausing outbound. Cutting one stretches us to 14 months but slows enterprise pipeline work.
Then the decision isn’t bridge versus cuts — it’s which story investors will believe. Cut to 14 months, document what the senior hire was brought in to deliver, and only bridge if pipeline closes inside that window. I can sketch the investor narrative for each path if you share ARR targets and pipeline value.
A worked example of how a Boardroom session unfolds. Real anonymised member sessions will be published here with permission.
Your data is protected
Share the hard stuff. We keep it safe.
You’ll put real numbers, people problems and strategic dilemmas into The Boardroom. That only works if the platform deserves it.
Encrypted in transit and at rest
TLS with strict HTTPS on every session; AES-256 encryption on stored data.
Your account, your data only
Every organisation is tenant-isolated. Your conversations and uploads are never visible to anyone else.
Not used to train public AI models
Your questions and context are sent to our AI provider solely to generate your answer — never contributed to public training datasets.
Export or delete at any time
Download a full copy of your data from Settings, or request deletion. No lock-in.
Simple pricing
One board. Every seat.
£39
+ VAT · GBP
per month
per month
Full access to all six directors — every seat, every framework
- Six AI directors, each with distinct domain expertise
- Intelligent routing to the right director — or a round-table of several
- Business context memory across sessions
- Daily briefings tailored to your business
- UK-first finance guidance grounded in current HMRC rules
Cancel any time. No long-term contract.